Choosing Better Signage

Businesses need good signage to attract customers to their stores. Signs are an effective way to communicate with potential customers and convey the message of your brand. However, getting the right sign can be a challenge, which is why this article aims to help you get the perfect sign for your business.

1. Understand the Different Types of Signs

The first step in getting the right sign is to understand the different types of signs that are available. Some common sign types include monument signs, blade signs, channel letters, and pylon signs. Monument signs are ground-mounted and provide a permanent statement to your business. Blade signs, on the other hand, are attached to the storefront and are ideal for businesses located on a busy street. Channel letters are three-dimensional letters or shapes, and pylon signs are tall and support multiple tenants. Understanding the different types of signs helps you choose the one that matches your business needs.

2. Get the Right Size

The size of the sign is critical, and it needs to be proportionate to your business location. For example, if your business is located on a busy street where people are driving by fast, a bigger sign may be required to ensure it catches the attention of people driving by. However, if your business is located in a residential area, a smaller and straightforward sign may suffice.

3. Choose the Right Location

Location matters when it comes to signs. The sign should be visible to the target audience easily. A sign that is overlooked or difficult to find won't be effective in attracting customers. The sign position should also be strategic, such that people can see it from afar. The right position offers great visibility and attracts more people to your business.

4. Pick the Best Colors and Fonts

The selection of colors and fonts holds the potential to either elevate or undermine the impact of your sign. Your sign should be consistent with your branding and complement the color scheme of the storefront. The fonts should be readable and clear. Ensure the lettering on your sign is readable from a distance, as well.

5. Hire Professionals

Getting the sign for your business right is an investment, and that is why you should work with professionals who have experience. Professional sign companies have design teams to create the right sign for your business. They have the right tools to manufacture, install, and maintain the sign. They know the regulations, requirements, and restrictions associated with signs and can ensure your sign meets all of them.

Getting the right sign for your business can be challenging. However, with this guide, you can make the process easier. Regardless of the type of sign you're looking for, ensure it matches your business requirements and targeted audience. The size, location, colors, fonts, and the professional team you choose to work with can make a significant difference. With an attractive and informative sign, you're one step ahead towards gaining new customers and enhancing your brand.

For more information about business signage, contact a professional in your area.